New iPhone models become leader in U.S. market

10 12 2013

Apple’s total market share in the U.S. hit 52.8% during October, but in the third quarter of this year, Apple’s share of the market still remains lower than Android smartphone sales, said the analyst firm Kantar Worldpanel.


New models of iPhone 5S and 5C appeared in U.S. stores in late September enabled Apple to increase sales of its smartphones in October, but their share in the third quarter of 2013 in the U.S. market was 40.8%. At the same time, market share of the company decreased by 6.4% compared to the similar period of last year. Android smartphones with a share of 52.6% remain as the leader in the US market, phones on Windows Phone system with a share of 4.8% are in the  third place.


According to Kantar Worldpanel, lagging of iPhone from Android smartphones is also increasing in Europe. In the third quarter of the year Android’s share grew to 70.9% in five major European markets (UK, Germany, France, Italy and Spain), but iOS - decreased to 15.8% from 20.8% a year earlier.


Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. However, this increase was not as significant as after release of the iPhone 5.


Windows Phone saw significant growth in the third quarter of 2013. Sales of WP smartphones in Europe have doubled compared to the third quarter of last year and reached 10.2%. According to Sannebo, a major contributor to the growth is demand for low-cost Nokia devices. He also added  that at the moment the main challenge for Nokia is the development of the brand in the Chinese market, Digit reports.